Casa Buna

Client: Danone Product category: Dairy Services provided: Corporate branding, Design 2D / Packaging Danone in Romania commissioned Cocoon to redesign the whole Casa Buna range. Casa Buna is a brand currently targeting the lower segment of the market. The client included more challenges: to keep orange as unique block color of the range, and also to use no more than 3 colors and white (cup color) per each SKU. With 2 colors and white we created the brand identity and we used always the third color as special coding for specific products (yoghurt, sour cream, milk, fruit yoghurts).back to list