Yoplait - Dobré Ráno

Client: Yoplait Product category: Dairy Services provided: Design 2D / Packaging, Digital imaging Cocoon Group was commissioned to redesign 2 packaging versions of Yoplait's yoghurt Dobré Ráno in the Czech Republic. The main objectives were to rejuvenate the brand and increase the products' visibility on the shelf by reinforcing energy, fun and positivity in the mornings.  CG's packaging design proposal included different logo, typography, color coding and the creation of a humorous mascot: the Rooster. Launched in August 2011, the new visual proposal creatively delivers the "Good Morning" feeling in a funny, modern way - already acknowledged by the consumers.  back to list