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30.11.2011
Poiana Negri
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30.11.2011 Poiana Negri
Poiana Negri is a Romanian brand of mineral water launched on the market in a newly redesigned label in autumn 2011. Brand owner Coca-Cola intended to integrate more traditional values in the new label and also underline the benefits of the product varieties. Both assortments of mineral water are carbonated, but in different degrees: one has a strong concentration of gas while the other is mildly carbonated.
Cocoon Group also came up with the naming options for each assortment.
The stag and the emblem are very strong label elements, and suggest the perfect combination of Poiana Negri with the tasty Romanian food and strong local wines.